This bothers me way more than it should.
I really, really don’t like deception. It’s one of the reasons why I hate a lot of journalism and why a lot of advertisements rub me the wrong way.
For example, I was scrolling through the Twitter app when I ran across a promoted tweet for the cellphone game Dragon City. I’d made the mistake of playing this game before (long story short, it starts off free, but you NEED to pay money to get anywhere in the game in any reasonable amount of time), so I knew what it was like. The promoted “screenshot” was a picture of two cute baby dragons in what was obviously an edited Pokemon video game screenshot (or else a screenshot that had been fabricated to look near-identical to the Pokemon games).
That’s not what the game looks like in the slightest. I could go into the (incredibly crappy) battle mechanics of the game, but really all you have to know is that the battles don’t look like Pokemon battles, and they only function the same as Pokemon battles on the most base level.
In other words, the advertisement was a lie.
"Oh," the graphic designer/copywriter reasons, "but it will make Pokemon fans who see that game want to buy it!"
And as soon as they find out they were lied to, they will realize that the graphic designer/copywriter that made the ad they saw thought that the ACTUAL game did not look interesting enough—in other words, they did not have any faith in the actual game.
I see the same thing, more often, in journalism. I honestly don’t even need to cite any examples for this one because you could look at nearly any title for nearly any article in a newspaper or news site and realize that they’re either 1) exaggerated or 2) bending the truth to grab your attention. The article titles use deception to grab your attention because whoever’s in charge of the newspaper article titles does not have enough faith in the content of the actual article to say what the article is actually about.
There’s other problems I have with common journalism practices, but that’s all I’ll get into right now.
…I don’t know where I’m going with this. This just bothers me a lot.